Blog
Seven essential steps to launch a scalable charity efficiently
Publish Date - 17/09/2020
Launching a charity is one of the most rewarding professional choices you can make.
Essential KPIs to measure the success of a Christmas appeal during a pandemic
Publish Date - 02/09/2020
As charities start the planning for their Christmas appeal, there's a sense of tension in the air.
Nine tips to raise fundraising results during a pandemic
Publish Date - 27/08/2020
So far this year, most charities have abandoned their original 2020 goals and made it a mission merely to survive. But while it might seem like a downward slope from the outside, it's not all doom and gloom for fundraising.
Fundraising into the future with online auctions
Publish Date - 25/08/2020
Charity auctions traditionally conjure up images of hustle and bustle as event attendees compete to enter the winning bid for prizes or incentives.
How to implement a digital raffle to take fundraising to the next level
Publish Date - 20/08/2020
As developments in technology lead us to more sophisticated fundraising systems, it's now time to replace the traditional raffle with a more advanced digital raffle.
How to turn bequest prospects into confirmed leads
Publish Date - 17/08/2020
The bequest program is one of the major keys to successful fundraising in an uncertain economic climate. Find out how to turn prospects into confirmed leads.
Transparency during COVID-19: How to build trust with supporters to improve fundraising outcomes
Publish Date - 07/08/2020
the global pandemic and ensuing economic uncertainty have left many donors revisiting their giving habits.
Dos and don'ts of integrating a new database into existing fundraising systems
Publish Date - 21/07/2020
Choosing a new fundraising database can be time consuming and overwhelming. Of course, the knowledge that long-term productivity will increase with more efficient systems in place can’t be overlooked.
How to create an effective fundraising email
Publish Date - 16/07/2020
Email is undoubtedly one of the best ways to reach a fundraising audience. Not only is it cost-effective, you can also track valuable data such as click-through-rate, email opens and remove from lists requests.
How choosing an effective CRM can boost fundraising income
Publish Date - 28/07/2020
We understand how overwhelming it can be for a charity to choose a new donor database, CRM or supporter management system.
Tips to use SupporterHub to create a successful events page
Publish Date - 05/07/2020
Major and community events are the most effective way to collect donations, say thank you to donors, build supporter engagement and build your brand in the community.
How to create an engaging donation page that compels supporters to give
Publish Date - 25/06/2020
The donation page is a single webpage used to raise awareness of a charity, campaign, or current appeal. Whether you have a website or not, the donation page is standalone and more targeted than a website and can help build online presence.
How to boost a bequest program to secure the financial future of a charity
Publish Date - 07/06/2020
During times of economic uncertainty, charities must focus on the top end of the giving pyramid. As we know, there is nothing higher than future planned giving, otherwise known as the bequest program.
How to make a success of your major donor program during uncertain times
Publish Date - 31/05/2020
When economic times are uncertain, the obvious strategy is to concentrate on donors at the higher end of the giving pyramid. Major donors have the potential to make more of an impact with their gift with less output from a potentially stretched team.
Fundraising during an economic downturn: Eleven ways to keep a charity afloat when times are tough
Publish Date - 20/05/2020
2020 has already been one of the most unsettled years for charities across Australia, and indeed, the globe. While life is slowly starting to return to its new version of normal, the rest of this year and the short-term future remains uncertain for the economic climate.
Why your charity website might not convert, and how you can fix it today
Publish Date - 12/05/2020
A website is often the first step in building the relationship between charities and potential supporters. Whether someone is Google searching, deliberately looking for your site or has stumbled across it through another form of marketing, your website needs to hold attention, build trust and engage an audience.
How to prepare for contactless giving without deterring donors
Publish Date - 05/05/2020
As the world starts to move towards its new version of normal, charities will undoubtedly feel the impact of COVID-19 long into the future. Staff may be returning to the office, the appeals might still be running as planned, but there are some areas of fundraising that are unlikely to ever be the same again.
Five ways SupporterHub can help advance fundraising programs during uncertain times
Publish Date - 29/04/2020
For many charities, this recent period of unrest may have been about little more than survival. As the world slowly started to close, many have found themselves struggling to stay afloat. At SupporterHub, however, during these unprecedented times,
Five ways to prepare a charity for life after covid-19
Publish Date - 21/04/2020
For many, it currently feels like the charity sector has recently ground to a halt. With community fundraising strictly off limits and donors becoming more discerning with their luxury spending, 2019-2020 budgets are anything but on target. The …
Part two: how to run an end of financial year appeal in the middle of a global pandemic
Publish Date - 13/04/2020
Take it online: Six steps to a successful tax appeal when direct mail is no longer practical As charities adjust to a new normal during the COVID-19 crisis, one element that can’t be overlooked is the looming end …
Part one: how to run an end of financial year appeal in the middle of a global pandemic
Publish Date - 06/04/2020
As the planning for the last fundraising push of the financial year is well underway, a global pandemic such as the current COVID-19 crisis will undoubtedly disrupt timelines and plans. We’ve been asked many times whether charities should...
Fundraising from home: how to keep the charity wheels turning while working remotely
Publish Date - 25/03/2020
There’s no denying fundraising is a frontline profession. While much of the work required to manage successful programs is completed behind the scenes, face-to-face engagement (including community events) is critical to fundraising outcomes. Unfortunately for charities, in these
Helpful resources during the covid-19 crisis
Publish Date - 16/03/2020
We understand the developing COVID-19 crisis is a worrying time for charities with many being forced to react on a daily and even hourly basis. Charities form the backbone of the community so it’s in our interests to...
How charities should respond
Publish Date - 08/03/2020
With the coronavirus (COVID-19) on the verge of becoming a pandemic (edit, as of March 11 The coronavirus outbreak has now been labelled a pandemic by the World Health Organisation), the world is watching on in fear as businesses close and local and wider communities consider self-isolation.
Dos and don'ts of digital fundraising
Publish Date - 02/03/2020
Digital fundraising utilises developments in technology to create fundraising campaigns and systems that are faster, smarter and more effective for charities.
What charities can learn from celeste barber's
Publish Date - 24/02/2020
As of March 2020, not a single cent of the $51 million (approx.) raised by Celeste Barber’s Facebook campaign back in January has been spent on those affected by the bushfires that ravaged Australia.
What data analysis can teach you
Publish Date - 17/02/2020
Harnessing the power of data in a fundraising environment can breed the misconception that charities lose a valuable connection with donors.
Common digital fundraising mistakes and how to rectify them today!
Publish Date - 09/02/2020
Sophisticated developments in digital technology over recent years really do mean that the world is our fundraising oyster. Digital campaigns and processes within a professional fundraising environment allow a charity to reach donors quickly and for relatively low ...
Four essential elements of a successful grant application
Publish Date - 03/02/2020
As an ongoing funding source, grant income can be one of the most difficult to predict. With successful applications depending on the pool of funds available, the trust or foundation’s primary purpose for that particular round, and the ...
Five steps to modernise fundraising
Publish Date - 20/01/2020
Taking fundraising into the future can be a nerve-wracking journey for charity leaders. While developing programs, systems and initiatives is a gradual process, change is often met with resistance and can cause short-term disruption leading to a temporary ...
How to attract corporate sponsorship opportunities
Publish Date - 13/01/2020
Corporate sponsorship is a partnership opportunity that benefits both businesses and charities alike. As a charity, attracting the sponsorship of local businesses through a monthly or annual giving program will help build future income and contribute to sustainability. ...
Three things all charities should do during a national crisis
Publish Date - 05/01/2020
At the time of publishing, Australia is in its fourth month of the worst bushfire season in the country’s history. The current death toll (January 2020) stands at 28, 1.25 billion animals have been wiped out, and an …
Seven new year’s resolutions that will increase a charity’s impact in 2020
Publish Date - 28/12/2019
The start of a new year is always a time filled with promise for a charity. Energy levels have been restored. Staff are motivated. And with a blank canvas for the year ahead comes a time to do...
What to look for when choosing a donor management system
Publish Date - 22/12/2019
As any charity leader can attest, outgrowing systems can quickly become a drain on both time and resources. Processes become clunky, data integrity is at risk, and efficiencies are compromised as the team becomes reactive rather than strategic...
Five ways to encourage monthly giving
Publish Date - 15/12/2019
Five ways to encourage monthly giving Structured and well thought out monthly giving programs are the building blocks of successful fundraising. In a sector where countless worthy causes all vie for the donated dollar, monthly giving is a reliable program that can help predict...
How to keep donors engaged to build future income
Publish Date - 06/12/2019
Successful fundraising that helps a charity achieve its mission doesn’t begin and end with the donated dollar. Donors play a critical role in keeping the wheels of a not-for-profit turning, and they must remain engaged continuously to build...
Giving tuesday wrap up – donor stewardship starts where the campaign ends.
Publish Date - 03/12/2019
You created the campaign. You shared the hashtags. And now you’re reflecting on what was, we hope, a successful Giving Tuesday that will have a powerful impact in helping your charity or non-profit further achieve its mission. Giving...
Optimise your donation landing page for maximum results
Publish Date - 28/11/2019
A donation landing page is a single web page containing all necessary information about a current appeal. The landing page is often standalone to the website and contains only the specific information required to encourage prospective donors to...
How to get involved in giving tuesday without compromising a christmas appeal
Publish Date - 26/11/2019
Giving Tuesday is in its seventh year as a global campaign initiated by the United Nations. In response to the consumer culture created by Black Friday and Cyber Monday, Giving Tuesday promotes spending in a much more positive...
How the fourth industrial revolution is transforming the way not-for-profits operate
Publish Date - 27/11/2019
The Fourth Industrial Revolution can be defined by the extensive use of cyber-physical systems that are quickly taking over every area of personal and professional life. Algorithms and the internet control cyber-physical systems which profoundly distort the boundaries...
Maximise a christmas e-appeal: an essential guide to boost the last fundraising campaign of the year
Publish Date - 17/11/2019
As the season of giving reaches its crescendo, it’s time to organise the Christmas e-appeal. You’ve worked hard all year and this is the last opportunity to roundup 12 months of hard work and for one final fundraising...
Five easy ways to embrace digital technology in the fundraising office
Publish Date - 12/11/2019
Five easy ways to embrace digital technology in the fundraising office
What is supporterhub and how does it increase fundraising results and performance?
Publish Date - 10/11/2019
SupporterHub is an integrated supporter management and fundraising platform that maximises the capacity of charities to increase the impact of their cause.
Your questions answered: why is supporterhub the best donor management platform for your charity?
Publish Date - 10/11/2019
SupporterHub is a low-cost platform for change that increases efficiencies for charities which rely on fundraising for income.
Gifts in wills: four ways to advance your bequest program
Publish Date - 18/03/2019
Bequests are the pinnacle of the fundraising pyramid and for a good reason.
Six ways to create transparency to build trust with not-for-profit stakeholders
Publish Date - 04/03/2019
Anyone with experience in a non-profit environment will tell you there’s a lot of behind-the-scenes work involved in keeping the wheels of a charity turning
Donor management software to grow a not-for-profit: five reasons to take advantage of supporterhub's free trial
Publish Date - 03/03/2019
When it comes to donor management software, we understand that charities which rely on fundraising for income have a lot of choice.
Regular giving: upsell tips to increase monthly income
Publish Date - 03/03/2019
Regular giving is the fundraising program that arguably achieves the highest return for the lowest output.
A brand is for life, not just for christmas: how to build a charity brand to achieve fundraising success
Publish Date - 28/02/2019
While appeals and marketing material are central to fundraising communications, the plight of a worthy cause isn’t the only form of messaging that leads to a charity’s success.
How to prevent donor fatigue
Publish Date - 26/02/2019
According to recent research published by Pro Bono Australia, the number of Australians giving to charity is declining year upon year. Rightly so, these findings are of grave concern for not-for-profits which rely on donations for income.
Tracking a capital campaign for fundraising success
Publish Date - 24/02/2019
Capital campaigns, or bricks-and-mortar campaigns as they’re often known, usually refer to fundraising campaigns that go above and beyond the general budgetary requirements of a charity or not-for-profit.
Avoid five common mistakes that frustrate donors
Publish Date - 20/02/2019
Central to the success of any fundraising campaign is the connection a charity builds with its donors.
Five tips to create a captivating case for support
Publish Date - 16/02/2019
A case for support is a high-level document that provides the foundation for which all philanthropic support is received.
Peer-to-peer fundraising: three strategic steps to maximise income
Publish Date - 03/02/2019
Peer-to-peer fundraising is a method of engaging with supporters who fundraise within their network on a charity’s behalf.
Pros and cons of impact investment: is it a viable source of revenue for your charity?
Publish Date - 02/02/2019
Impact investment is a relatively new concept designed to improve social outcomes for a charity while offering a financial return to a company or full-profit investor.
What makes a successful charity leader?
Publish Date - 02/02/2019
In 100% of cases, a charity is founded and led through the early days by someone with a sincere desire to improve outcomes for a vulnerable social group, and the solution on how to do it.
Five easy places to find new donors you may not have considered
Publish Date - 30/01/2019
Donor acquisition must remain a priority strategy for small to medium sized charities looking to increase their impact on society.
Impact measurement recommendations to create better outcomes for a charity
Publish Date - 28/01/2019
Impact measurement is one of the most significant markers of a charity’s success.
Turn prospects into donors in three easy steps
Publish Date - 27/01/2019
Charity events are more than just an opportunity to raise funds.
How a charity can harness the power of paid facebook ads
Publish Date - 22/01/2019
Paid Facebook ads are a relatively modern marketing tool that can add an extra dimension to a multi-layered fundraising strategy.
Charity social media: build and engage a social media audience to increase online impact
Publish Date - 07/01/2019
Building an audience and maintaining an active and effective social media presence is not as easy as it used to be.
Get to know your donor: the importance of donor surveys to help your charity grow
Publish Date - 07/01/2019
It’s easy to assume you know your donors well.
Work smarter not harder: five ways to improve efficiencies within a busy fundraising office
Publish Date - 06/01/2019
With the best of intentions, charities are rarely established with streamlined processes in place, ample resource and access to appropriate equipment.
How to drive traffic to a charity website to build relationships and increase fundraising opportunities
Publish Date - 06/01/2019
In today’s digital age, there’s no escaping the need for a user-friendly, functional website.
Five easy ways to improve donor retention rate with supporterhub
Publish Date - 04/01/2019
While there are no hard and fast stats on the ideal donor retention rate, put simply, the higher, the better.
How to guarantee donor security online
Publish Date - 03/01/2019
It’s an unfortunate yet realistic sign of the times that donor’s giving online using their credit card or payment details, may be concerned about the security of their information.
Using video in fundraising to build brand and increase results
Publish Date - 03/01/2019
Regardless of dwindling budgets and potentially a lack of expert resource, there’s been a definite shift towards using video to create compelling fundraising campaigns and share vital critical messaging.
Christmas email campaign: do's and don'ts to help reach targets and enter 2019 one step ahead
Publish Date - 17/12/2018
Christmas is undoubtedly ‘the most wonderful time of the year’ to work in a charity.
Everything you need to know to prepare for a supporterhub demonstration
Publish Date - 09/12/2018
By the time you get to the stage of arranging a demo for your new CRM, it’s likely you’ve been studying your donor database options for a while.
Eight ways to connect with the millennial donor
Publish Date - 09/12/2018
Millennials – born anywhere between 1981 and 1996 – are renowned for their technology-based lifestyle.
Charity begins at home: five ways staff can contribute in-house
Publish Date - 06/12/2018
As a fundraiser or CEO of a charity, it’s easy to get into the mindset of ‘ask, ask, ask’.
Using volunteers efficiently to help achieve your mission
Publish Date - 05/12/2018
At the heart of any community organisation which relies on charity for income is a team of willing and able volunteers.
Data-driven fundraising: key considerations when implementing a data-driven campaign
Publish Date - 05/12/2018
Data-driven fundraising is not a new concept.
Data is gold: how to manage data effectively to maximise fundraising outcomes
Publish Date - 05/12/2018
While there’s often a direct conflict between emotional and data-based fundraising, there’s no doubt that the different approaches can complement each other to create systems that generate positive outcomes for fundraising campaigns..
Digital fundraising predictions for 2019
Publish Date - 28/11/2018
As we hurtle towards yet another New Year, now’s the perfect time to start planning your 2019 fundraising strategy.
Using online influencers in fundraising
Publish Date - 24/11/2018
It’s common in today’s digital world for businesses to reach out to online influencers to help effectively attract their target audience.
Is sms the future of fundraising?
Publish Date - 23/11/2018
The digital and mobile future is fast becoming our present-day reality.
Common myths about online fundraising…busted!
Publish Date - 16/11/2018
Online fundraising covers a broad spectrum of internet platforms used to raise money digitally. Online campaigns can take many forms including peer-to-peer giving, email and social media campaigns, and traditional website giving. Established charities will usually adopt a...
Is your charity website donor-friendly? Maximise potential of your online presence
Publish Date - 08/11/2018
In 2018, it’s essential that as a charity or not-for-profit, your website is user-friendly, functional and gives those who visit what they’re looking for at the click of a button.
Charities: using gamification to increase your fundraising efforts
Publish Date - 07/11/2018
Has your charity been looking for progressive ways to boost engagement with your members and potential donors?
Fundraising: finding the balance between storytelling and sensationalism
Publish Date - 02/11/2018
There’s no doubt that telling a compelling story is at the heart of any successful fundraising campaign.
Artificial intelligence in fundraising – are you prepared?
Publish Date - 02/11/2018
Artificial intelligence (AI) will play a crucial role in the future of fundraising.
How to choose the right crm to build your fundraising income
Publish Date - 26/10/2018
Migrating years of data and records into a CRM might seem overwhelming and filled with more risk than benefits.
Grants: increase your chance of funding success
Publish Date - 26/10/2018
Grants available from trusts and foundations, local councils and the state and federal government are a potentially profitable fundraising income stream that charities often put into the ‘too-hard-basket’.
Digital kpis to track fundraising results
Publish Date - 22/10/2018
Smart data and analytics allow charities to track their fundraising income monthly, weekly, and even daily if necessary.
Mobile technology: roundup apps making giving easier for your donors
Publish Date - 22/10/2018
Round up apps are a progressive solution that puts loose ‘back-of-the-sofa’ change to good use.
Major donors: how to make sure major gifts aren't just a one-off
Publish Date - 06/10/2018
Receiving a major gift is a momentous occasion for any charity.
Is your use of language deterring donors? Rectify five common mistakes to improve fundraising results
Publish Date - 06/10/2018
While the primary objective of an appeal letter is to encourage someone to make a donation, written communication also serves, just as importantly, to build relationships with prospective and existing donors.
Increasing giving: move donors up the fundraising pyramid to reach their giving potential
Publish Date - 06/10/2018
At the base of the fundraising pyramid are a vast number of one-time or potential first-time donors. They’ve shown an interest in your cause but haven’t yet entered a stable relationship with your charity.
How well do you know your donor? Six tips to help you build relationships with your supporters and help them reach their giving potential
Publish Date - 06/10/2018
As anyone who’s ever stepped foot in a busy fundraising office can attest, generating financial resources to sustain and grow a not-for-profit organisation is no easy feat.
Get connected: five ways to use facebook to connect with your donors
Publish Date - 06/10/2018
According to the 2018 Global NGO Technology report, 93% of NGO’s worldwide have a Facebook page.
Five signs it's time to evaluate and integrate in-house fundraising systems
Publish Date - 06/10/2018
Running a not-for-profit is not for the faint-hearted.