Offline fundraising may have changed significantly since the WHO declared a global pandemic in March 2020, but that doesn’t mean charities should grind to a halt. Utilising developments in technology, there has never been a more perfect time to innovate processes and digitalise existing strategies.
While raffles and auctions are traditionally held at face-to-face events, the SupporterHub module allows you to contact potential bidders and sell and draw raffles online. No physical event? No problem!
Zero contact payment options
As the world starts to open up, contactless payments could well become mandatory into the future. Our dedicated merchant facilities reduce the need for cash and allow you to receive donations safely and in line with COVID-safe protocol.
While direct mail is alive and kicking, during a pandemic when postage delays are likely, why not take your appeal online? At the very least, you can use this as a trial to assess the viability of integrating online appeals into the future.
If you’ve ever considered setting up an online shop, now is the time to utilise the features in the e-commerce module. Design and implement order tracking, postage solutions and payment processing.
Build on existing donor relationships
With an unstable economy, new donors may be harder to attract. Concentrate this time on strengthening relationships with existing donors to help move them higher up the giving program.
The monthly giving program creates security and helps a charity plan for the future. Remember, a donor is much less likely to say no to a donation they’re already making than they are to a brand new request.
Now is the perfect time to get to know donors on a deeper level. Run reports to identify your higher-end donors over the past two to five years and work on a strong stewardship strategy. Face-to-face visits may be out, but video technology and letters are certainly in.
Automated correspondence sequence
While you're rightly concerned about the impact of the pandemic on your charity, how donors and supporters are managing is equally important. Email automation campaigns will allow you to check in on donors, strengthen relationships and provide another opportunity to put you at the forefront of their mind.
The SupporterHub CRM module has details for comprehensive notes including reasons for giving, birthdays and any trips that were in the pipeline. While fundraising activities may be disjointed, any downtime is an excellent opportunity to assess this information and get to know donors better.
Business as usual, despite the pandemic
While a pandemic is a valid reason for a charity to cease operations, SupporterHub can help you continue business as usual, despite what’s going on in the world.
Merge all your systems into one with our dedicated CRM, email marketing platform and website builder.
Work from anywhere
As a cloud-based system, all you need is a solid WIFI connection to access the entire database and marketing platform. If working from home is integrated as part of the norm, SupporterHub has got you covered!
Collaborate with the team
SupporterHub offers full visibility about how the rest of the team are working. View reports and updated donor records, and view payments and donations in real-time.
Build an online presence
If your website project has ground to a halt, build an online presence with personally branded fundraising pages that can be created in minutes.