The end of the financial year is almost upon us. But, rather than slowing down, it’s time for charities to make their final sprint to the giving finish line.
For a charity with DGR status, donations over $2 are tax-deductible, and now is the time to appeal to your tax-only donors. Here’s your final to-do list of the financial year to help all charities finish the giving year off strong.
Schedule an EOFY email
The email should be short and to the point as donors will be busy with their own EOFY affairs. They will not have the time to peruse details, so leave the reporting and general news for a later date.
EOFY countdown on the website
A countdown banner detailing the days left to receive donations for the current financial year creates a sense of urgency. If you have a scale that also reflects your target value in dollars, supporters are likely to be more disposed to help get the charity over the finish line when they see how close the target is.
Be an ambassador for your cause
Speak to as many people as possible. Make them aware of the urgency and encourage them to assist in reaching goals. Not all conversations need to be structured. Casual interactions can make people aware of the significance of an EOFY donation. If not, at least you may have secured affirmations of intent to help at future events.
Social media updates
A post at the top of your Facebook page, and other social media feeds will remind donors that the end of the financial year is close and that they can make a difference through their donations, both to the charity and to their own financial affairs. Although they may have supported regularly during the year they may find that once their accounts are close to final they have some extra to donate – so keep your charity visible.
Contact those who have been inactive on the giving front
If you use your data analytics, you’ll see that many people only donate at the end of the financial year. Those analytics will tell you who to contact, but rather than an email, build the personal relationship further and give them a call to secure a donation.
Don’t forget to say thank you
It’s good manners and will keep your charity in the donor’s sights if you send a follow-up letter after receiving a donation together with the tax-deductible receipt. For generous donors, you can even follow up with a personal telephone call.
The integrated SupporterHub platform helps charities build better supporter relationships to improve fundraising outcomes. To find out how SupporterHub can help you finish the financial year off strong, sign up today and get four weeks free! Get started
