Five reasons online donations might be falling (that are nothing to do with COVID-19), and your digital solution

As we navigate the complexities of COVID-19, it’s essential that, now more than ever, charities maximise every opportunity to receive online donations. Here are five common reasons digital donations might be falling (that are nothing to do with COVID-19), and our digital solution.

As we navigate the complexities of COVID-19, it’s essential that, now more than ever, charities maximise every opportunity to receive online donations.

As social distancing becomes the norm, charities are facing the knock-on effect of a difficult economic climate. The impact, as we know, is felt in falling donations.

While the global pandemic clearly played a significant role in last year’s results, digital systems must now function at optimum capacity to maximise every donation opportunity.

You only have a few seconds to grab a donor’s attention. If content is hard to read or a call to action can’t be quickly identified, you risk losing that donation immediately.

Digital solution:

2) Unclear landing pages

Once a supporter clicks on a fundraising landing page, there’s a good chance they’re already interested in making a gift. By the time they arrive, they immediately need to know what you want them to do and how they can do it. Unclear or confusing landing pages will quickly lose the interest of a potential donor and waste the opportunity to receive a donation.

Digital solution:

3) Too few payment options

Long gone are the days of cheque and credit card as the only payment options. These days, donors want choice. With PayPal, bank transfer, Apple Pay, Google Pay. BPay and even digital currencies such as BitCoin common among donors, it’s important that you meet their needs by providing a range of safe and secure payment options.

Digital solution:

4) Failing to highlight security measures

In today’s digital age, online security is paramount. While supporting online is very common, many donors need to know that handing their payment details over is safe, secure and guaranteed to have no security implications. If there is any doubt in the donor’s mind, they will turn to the charity that makes them feels the most secure.

Digital solution:

5) Failing to innovate

Innovation is absolutely critical in these unprecedented times. While your programs and processes may once have worked very well, the competition for the donated dollar is now fiercer than ever.

Digital solution:

SupporterHub is an integrated SaaS platform that allows the efficient streamlining of digital systems to help charities build stronger relationships to achieve better fundraising outcomes.To find out about our FREE trial (no credit card required) and learn how SupporterHub can help take your charity to the next level in 2021 and beyond, click

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