If you’re a charity, you’re likely looking for new and innovative ways to engage your supporters and raise funds. One successful tactic for doing that is to organise a digital raffle. But, with in-person events still not a reliable option for many of us, holding a digital raffle is the next best thing, or if you do have an event organised, even better, run a digital raffle at your next event! Not sure where to start, though? We’ve got you covered. Below we’ll explain how SupporterHub can help you create an exciting and successful digital raffle that engages your donors and raises more money for your cause.
SupporterHub’s Digital Raffle: SupporterHub is a powerful Supporter management and fundraising platform that can help you streamline the entire raffle process. From creating a raffle page, allocating tickets, and selling them online to electronically drawing the winners, SupporterHub makes it easy to run a digital raffle. You can also use features like email marketing and social media to promote your event and reach a wider audience.
Start by setting a clear goal: Before planning your digital raffle, think about what you want to achieve. How much do you want to raise? What is your ticket sales target? Is it linked to an event or a stand-alone raffle? Having a clear goal will help you stay focused and ensure you’re on track to achieving success.
Check your State Government requirements: Each state in Australia usually has its own rules and requirements when running a raffle. Depending on the size, the state and the prizes you are offering, you may need to register your raffle with the state government authority.
Get creative with prizes: To make your raffle stand out, you need to offer some exciting prizes. It doesn’t have to be expensive, but it should be something your supporters will want to win. Consider partnering with local businesses or influencers to offer unique prizes that align with your cause. The people who donate the prizes can be named against the raffle prizes so it is a great way to promote their businesses.
Promote your raffle: Once you’ve created your raffle, it’s time to promote it. Use social media to spread the word, and consider running ads to reach a wider audience. You can also email your supporter base, asking them to participate in your raffle. The more exposure your raffle gets, the more likely people are to buy tickets and support your cause.
Keep the excitement going: Once your raffle is live, don’t forget to keep the excitement going. Send out updates to your supporters, announcing the winners and thanking everyone who participated. You can even consider running a follow-up campaign to keep your supporters engaged and encourage them to continue supporting your cause.
Run Digital Raffles with your charity event: Running digital raffles at your event is a great way to maximise fundraising at your event. Utilising the raffle draw page, you can make it an engaging experience at the event as winning tickets numbers and names are drawn out live on the page for easy visibility. Additionally, as SupporterHub is an All in One platform, it will automatically capture new and existing supporter details back into the CRM, for future engagement.
Now that you know how to run a successful digital raffle, it’s time to get started. Whether you’re looking to raise funds for your charity via a digital raffle or organise a peer-to-peer fundraising event, SupporterHub has everything you need to run a successful fundraising event. From creating raffle tickets to promoting your event, SupporterHub makes it easy to engage your supporters and raise more money for your cause.