In recent years, fundraising has become an increasingly important activity for non-profit organisations, charities, and sporting groups that rely on donations. With the advent of new technologies and digital platforms, and to attract new supporters for your cause, there has been a significant shift in the way fundraising is done. In this article, we will discuss the six biggest fundraising trends that are here to stay.
- Social Media Fundraising
Social media has become a powerful tool for fundraising, allowing organizations to reach a large audience and promote their causes. By using social media platforms like Facebook, Twitter, and Instagram, non-profit organizations can create campaigns and share them with their followers to encourage donations. Social media platforms are also great for building a community around your cause, which can lead to more support and engagement.
- Peer-to-Peer Fundraising
Peer-to-peer fundraising is a great way to engage supporters and leverage their networks to raise funds for your cause. In peer-to-peer fundraising, supporters create their own fundraising pages and receive donations from their friends and family. This can be a highly effective way to raise funds, as donors are more likely to give when asked by someone they know, while increasing awareness of your cause in the process.
- Mobile Giving
Mobile giving has become an increasingly popular way for people to donate to non-profit organizations. With the rise of mobile devices, it has become easier than ever for donors to give on the go. Mobile giving can be done through text messages, mobile apps, and mobile optimised websites, making it convenient for donors to support their favourite cause.
- Digital Raffles/Auctions
Digital Raffles and Auctions are a perfect and easy way to engage existing supporters and also attract new supporters to your cause when shared via social media platforms. They can be set up quickly and are ideal to be run in conjunction with events that are organised by your charity.
- Monthly Giving
Monthly giving has become a popular fundraising strategy for sometime, allowing donors to give a set amount of money each month to support a cause. Monthly giving can provide a reliable source of income for charities, and it can also help donors feel more connected to the cause they are supporting.
- Corporate Giving
More and more Corporate companies are recognising the importance of giving back to society, and are partnering with charities to do so. This has led to an increase in corporate social responsibility initiatives and corporate donations. It is important to work with large organisations within your community to help grow your charity.
These six fundraising trends are here to stay and can help your Charity stay ahead in the game. By leveraging these trends, non-profit organisations can raise more funds and build a stronger community around their cause. We hope this article has been informative and helpful, and we wish you success in your fundraising efforts.
Visit SupporterHub and take advantage of their demo and free trial period to see if it’s the right fit for your not-for-profit organisation. They provide a one-stop shop for data management, fundraising and supporter engagement, so you’ll have access to countless solutions without needing multiple platforms.