Major and community events are the most effective way to collect donations, say thank you to donors, build supporter engagement and build your brand in the community.
While 2020 has seen many changes to the way events are currently structured, the integrated events module included in the SupporterHub platform will help deliver successful events within the confines of current restrictions.
Events module functionality
Event pages with your branding, images and logos
Real-time dashboards and reporting
Automated supporter capture into the CRM
Integrated into our email marketing solution
Tiny URL’s and QR codes to access event pages easily
Creating an events page to help promote an event and make it a success is a straightforward process. Our tips are as follows:
1. Use brand colours and logo
2. Use effective copy to introduce the event
3. Integrate with email marketing
4. Highlight all methods of support
Sporting Chance used the SupporterHub platform to facilitate a race day last year. The first step was to import the data into the email marketing platform and send an email to recipients advising them to save the date. In the email, recipients were directed to the Sporting Chance events page which had the functionality to buy a ticket and make a donation.
The race day was a highly successful event raising over $60,000 on the day. The whole process was automated making it easier for the charity in the following ways:
No manual ticket sales
Email follow-up sent to those who had not yet bought tickets
Automated Processing and generating of receipts.
When all features are used efficiently, the events page can help make a success of any event while making it easier to manage in the process.
To find out more about how to utilise the events module to maximum capacity, or about any of the SupporterHub features,