Case Study – Carrie’s Place

1. Charity Overview

Charity Name: Carrie’s Place Domestic Violence and Homelessness Inc.

Brief Description: We provide person-centred, culturally appropriate programs that aim to empower vulnerable people who may have experienced domestic violence and other forms of trauma and abuse. We employ highly qualified workers, with specialist skills, who provide case management and court advocacy, to assist people to move forward with their lives with independence, safety, and security.

Established Year: 1979

2. Challenges Before Using SupporterHub

Main Challenges: Carrie’s Place did not have a central system to store supporter details, meaning there was no single source of truth for our data. We had limited control over the fundraising systems available to us, relying only on PayPal or Square. Additionally, we lacked the capability to easily integrate appeals and campaigns into our website, making it difficult to capture donor data and record non-monetary donations.

Impact: These challenges led to increased strain on resources, particularly time, inefficiencies in data management, reduced reliability and transparency across the organisation and risk due to key data being held by a single person.

3. Why You Chose SupporterHub

Reasons for Choosing:

  • Technology & Efficiency: Efficient data collection and management, reduced risk during staff turnover, and accurate reporting.
  • Donor & Engagement Management: Improved donor management, task allocation based on donation levels, and enhanced CRM email segmentation.
  • Integration & Payment Capabilities: Website and Xero integration, donation payments, and digital form replacements.
  • Event & Fundraising Tools: Ticketing portal, attendee tracking, online raffles and auctions.

Key Features:

  • Customisable supporter information and donation pages
  • Digital forms for non-monetary donations
  • Integrated payments and receipting

4. Results & Impact

Benefits: Improved supporter engagement, financial reporting, and campaign ROI tracking.

Improvements:

  • Increased donations through streamlined processes
  • Enhanced systems and time-saving processes
  • Improved data management efficiency
  • Better transparency and auditability of gift card donations

Success Story: 2024 Christmas Appeal

  • Digital Forms: Used for donations, volunteer sign-ups, and item tracking
  • Events: “Donate with Purpose” options increased engagement
  • Opportunities Feature: Tracked individual gift card donations
  • Email Marketing: Manual due to setup issues (DKIM)
  • System Suggestions:
    • Improve connection between digital forms and supporter info
    • Easier tracking of gift card donation allocation

5. Testimonials & Feedback

Overall Experience: SupporterHub is a good and relatively easy platform to use. Its capabilities exceed what our small NFP currently utilises, but we anticipate growing our usage over the next 12–18 months. We appreciate the accessibility of support and the opportunity to share improvement ideas to maximise its benefits.

Recommendation: Yes, due to its flexibility, robust features, and strong support system.

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